Blog

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What is Substack? It seems this question is getting asked more and more of late by brands and content creators alike.  Whilst the platform has been around for some time now, Substack has […]

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When we think about the role of an influencer, our minds immediately jump to the concept of free gifting/products. And rightfully so. Influencers are constantly posting Instagram Stories and TikTok videos highlighting the free products they’ve received in PR.  […]

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Coachella's downfall. How did we get here? Ask anyone under the age of thirty-five in 2016 what’s the one event they would give anything to attend and the answer would be Coachella.  […]

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The Spill app success story has left many bewildered. When Alphonzo Terrell received an email from X on November 4th, 2023 telling him he was amongst the 3,700 other employees being let go, he knew just what to do.  Terrel […]

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Flip is once again making social commerce platforms headlines.  The social commerce app has recently received a significant boost in funding from m […]

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In an era where social media platforms are constantly evolving, TikTok has emerged as a powerhouse for offering travel advice, recommendations, itineraries, and inspiration.  With its short-form video format and diverse conte […]

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In today's digital age, influencer marketing has emerged as a potent tool for brands aiming to enhance their visibility, engagement, and overall brand awareness. At the heart of this marketing strategy are influencer marketing agenci […]