Today, we caught up with Juliet Ariel, a signer, songwriter and producer to discuss her life as an influencer! Check out some of Juliet's latest music below, with her latest song 'Take Me With You' and don't forget to follow her on the social links below.
Thanks for the time Juliet, we loved speaking to you!
Tell us about you, your background and how you came to start on social media?
Hi I am Juliet Ariel, a singer, songwriter and producer. I was born in the Congo and I grew up in Paris. I started on social media by posting pictures of my favourite outfits.
Tell us about what you do on your social channels?
I have a YouTube channel were I upload my music and I also upload pictures on Instagram. I have Twitter and Facebook and there too, I upload music as well as pictures.
What social channel have you grown your following on?
I have grown my following on Instagram, Twitter, Youtube, Spotify & Soundcloud. I’ve started uploading content on Facebook and I want to be on Snapchat.
How often do you post and update your audience? What content works best for you?
I share updates on my music releases and support I get from blogs and playlists, also when a brand has a campaign I will shoot for it and share with my audience.
I post around 9 photos per week on Instagram, and fashion, cosmetics, nature, travel and music content works well.
When did you first start seeing you were building a following? What did it feel like?
I’ve been building following gradually, and some actions will trigger the social platform to expose my photos or music to larger audience.
A lot has been happening since I started working with fashion brands and since I released my latest single “Take Me With You” I had more followers come from from Spotify, YouTube and blogs who featured my release.
It feels good. It shows that sharing content on the internet can lead to connecting with people that appreciate what you do.
What are your ambitions with your social channels? Where do you want to take it?
I’d love to work on more campaigns with several brands. Include them in my universe and also be part of theirs..
I want to collaborate with brands on many levels, from design, visuals, music… and I want to keep reaching out to more people.
If you could work with any brand in the world, who would you choose and why?
That’s a hard one because they’re so many I’d love to work with but if really I had to pick one right now I’d go for CHANEL.
Gabrielle Chanel was a woman who believed in her freedom. She rebelled to become the woman she wanted to be.
Working with CHANEL will definitely give me a sense of accomplishment and I’m sure that it will have a positive impact for women. I would love girls to know that their dream life can come true.
Who’s an influencer you admire most and why?
Honestly, I don’t admire an influencer in particular. I often visit Kayla Itsines’s Instagram profile because I need daily fitness motivation and also because I subscribed to her Sweat fitness program and need help with my app.
What relationship do you have with your followers? How do you engage with them?
I know that my followers love fashion and music. I love sending them personal messages and build a closer relationship with them.
I also do giveaways and they love participating.
How would you say you’re different to other influencers in your space? What do you look for that others don’t?
I share my passion for music production and music visuals. My music is unique so therefore my story is. I mix my fashion reviews with my musical universe as I love fashion as well. I’m looking to create a visual story on social media that take people away from what they usually see artists doing. I want them to experience it like a movie full of colours, like a dream they can enter and explore.
What do you enjoy most about social media?
I enjoy the unlimited connection social media offers. I’m inspired by other Influencers and also enjoy new relationships and new followers.
Is there something you wish brands knew about influencers?
Not necessarily. Brands might want to hear more about the Influencers’s stories to support them better and therefore create more powerful campaigns? But it goes both ways here. Influencers and brands might want or not want to open up to each other on a deeper level.
What’s the toughest thing about running your own social media? What’s the best?
It’s hard for me to keep up with everyone who reaches out to me. I value every message so I always try to make a good impression to whoever comes to me.
I have more brands to work for right now than when I started in January so I have to work smarter to feature all labels on time. Sometimes it’s hard for me to meet their deadlines.
The best part is the positive feedback I get from everyone. My followers are patient and the brands I’ve worked with were very nice and supportive.
Tell us one thing people might not know about you?
I’m a mother. But I don’t advertise it. Maybe I will but not sure when.
What do your friends think about your life as an influencer?
My friends ask me lots of questions about it. They want to know how it works. They find my life really fun. Some started to document their passion after having a chat with me about what I do and why I do it.
Can you give any advice to people looking to start their own Instagram, YouTube etc? How can they stand out from the crowd?
I’d say plan ahead what you will share. Regarding standing out, don’t think too much about it. Go straight to the point, feature what’s necessary and if you’re consistent while you’re growing an audience, you’ll will start standing out.
Where can people follow you?
You can follow me on Instagram: