MITCHELL WEBB - THE FASHION WEBB

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MITCHELL WEBB - THE FASHION WEBB

Today we caught up with Mitchell Webb. Born and raised in London, Mitchell Webb is the founder of and writer behind the fashion & lifestyle blog, The Fashion Webb. Launched in Jan 2016, featuring a carefully curated selection of photography and thoughts on anything from fashion to food. Representing a distinct style from an unrepeatable individual and the strong belief that fashion is perceptual. 

mitchell-webb-influencer-blog
 

Tell us about you, your background and how you came to start on social media?
 

I come from a small suburban town in Essex. I studied fashion marketing at London College of Fashion and graduated in 2015. Since then I’d been developing a kind of Instagram style diary (daily outfit posts, travel features etc) and saw my audience grow quite a bit. In 2016 I decided to take advantage of my following and launch an online platform where I could make a creative space in the Internet which turned into my blog.
 
Tell us about what you do on your social channels? 
 

It’s taken quite a lot of time and re-branding to find a style that, not only fits my aesthetic, but one that I am genuinely passionate about. I love to create visual narratives around my brand collaborations. I find it really disengaging and unauthentic when bloggers simply speak on, for example, their new jacket and why they ‘love it’ so much. I work hard to create a story and deeper focus behind whatever it is I’m promoting, be it the function, item or experience. It’s just more
interesting that way!
 
Sum up your what you do in 5 words?
 

Visual narratives via style and photography (sorry, I needed 6!)
 
What social channel are you most passionate about and why?


Instagram. It’s the fastest growing and most diverse platform. It’s my most influential space and the audience is huge which is so exciting to me, to think I can tap into just a tiny percentage of that is why I create. I also think through the peaks and troughs that most social media platforms have experienced, Instagram just seems to be going nowhere but up.
 
How often do you post and update your audience? What content works best for you?
 

I post 1-2 times a day on weekdays. I always take the weekends off, it’s kind of bitter-sweet but social media has become a job for me now so I make sure I have down-time for my sanity! My audience are naturally more active during certain times so I try and tap into that where possible. Its usually assumed most engaging content is photos of us in a semi-regular pose, centralised to the camera with a plain background, but I’m always surprised at how much engagement some of my less conformist posts get and I love that!
 
How do you stand out on social media? What makes you different?
 

I like to think my style is what makes me stand out. I don’t just mean ‘style’ in terms of what I wear, but my style of photography, feed, writing etc. My personal style is quite androgynous, I like to mix both men’s and womenswear and live firmly by the mantra “if you like it, wear it”. It still baffles me that we label clothes specifically for men or women when fashion is one of our most expressive tools, and we know very well now that those gender borders are much blurrier.
 

Which influencers do you admire? Why? 


@parkncube is a huge inspiration of mine. She’s just such a creative powerhouse and a real leader in the industry. I also admire @cupofcouple, I’ve such a deep appreciation for their work - they create beautiful imagery and are a great couple. I also respect the way they retain their relationships privacy given that same aspect is their USP, which is a feat in itself on social media!
 
How do you think brands are working with influencers at the moment?
 

I think more and more brands are realising the potential in influencer marketing. It’s an industry within itself now, which it never was when I started out on Instagram. It’s encouraging to see brands sponsoring content with different influencers and there are some great agencies/platforms to help us as influencers get paid for our work. However there seems to still be a huge amount of brands that don’t understand or appreciate the amount of work behind what we do. It’s not entirely their fault, our industry is still relatively new and heavily rooted in ‘gifting’, but the awareness, content creation, photography, copy, advertisement and promotions that brands receive from working with an influencer would usually cost them hundreds in other more conventional marketing techniques.
 
What brands have you worked with? 

2017 was probably the most exciting year for me in terms of brand work. I’ve developed relationships with some of the industry leaders such as ASOS, Hunter Boots, Jack Wills, Sloane Street and Mercure Hotels as well as some really exciting new brands like The Cords and Co, Arket and Tower London. I presented a 30 minute session at the Pure London show in June speaking on how to create engaging content. The organisers informed me my talk was the 3 rd most attended (!) which was fantastic and they’ve asked me to speak again at their February show. I also took a whistle stop trip to New York to be photographed and interviewed to be featured in an upcoming book on using influence and fashion to help homelessness, which I couldn’t be more proud of.
 
Do you use any tools to help you with your content? 

I use a tonne of tools to analyse and break down my content to make sure I’m aware of what’s most engaging, most liked, most commented etc. I now mainly use the Instagram in-app analytics since turning my account to a business one and also Iconsquare, which is a great service for in-depth stats.
 
What’s the piece of content you’ve created you’re most proud of? Why?

The work I’m most proud of up until now isn’t a piece of content, but our trip to New York for the book feature, which I covered on my blog here:
http://thefashionwebb.com/a-new- york-minute/
 
What do you see as the future for Influencer Marketing? How will it evolve?

I think the influencer marketing industry is at such an exciting point and evolving so fast that I couldn’t answer that but am appreciative to be along for the ride! One thing I’d love to see is more creative partnerships as opposed to sponsored content. The pieces I love the most always come from collaboration, and I hope more brands

seize the opportunity to work with the tonnes of innovative influencers we have out there.

Where can people follow you? (please link your channels)


You can keep up with me on all the usual spaces:
Instagram – www.instagram.com/thefashionwebb
Facebook – www.facebook.com/thefashionwebb
Twitter – www.twitter.com/thefashionwebb
Blog – www.thefashionwebb.com

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Instagram Stories - SCREENSHOTTING?!

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Instagram Stories - SCREENSHOTTING?!

Instagram is currently testing a feature that identifies users who take screenshots of public Instagram Stories. Now, we're all partial to stalking, screenshotting content and posting it in WhatsApp groups to laugh at...however, next time you take a screenshot or screen recording, the person who posted the story will be able to see it.

There was significant uproar on Instagram when some users detected the new feature. People even indicated they had switched from Snapchat to Instagram because they wanted to get away from screenshotting alerts. Instagram is likely testing how people respond to the new notices and may decide to never rollout the feature to all users, or perhaps change its behaviour.

In the meantime, be careful and watch those trigger happy fingers.

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Instagram Scheduling?! Game Changer

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Instagram Scheduling?! Game Changer

instagram schedule tool update

Instagram yesterday made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to publish a post at a given time, for example. But no functionality was available in Instagram itself.

Hootsuite is one of the first partners to implement the API.

“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Hootsuite CEO Ryan Holmes, in a statement. “Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”

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Christine Tran - "Instagram is a platform that allows me to share my creativity through images"

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Christine Tran - "Instagram is a platform that allows me to share my creativity through images"

Today we caught up with Christine Tran, a social media influencer, based in San Francisco. Christine creates content around travel, lifestyle, fashion and many more, she has over 180K followers on Instagram.

Christine Tran.jpg

Tell us about you, your background and how you came to start on social media?

I grew up in Los Angeles, worked for a few years in New York and currently in San Francisco where I started my blog part time. My social and blog following began to grow quickly, I decided to leave my corporate job to travel full time in April 2017

Tell us about what you do on your social channels? 

I mostly create travel & lifestyle content. I travel constantly to new destinations, cities to capture images to help inspire others to travel to that destination. I always incorporate fashion brands in my images and share products I enjoy using and share it with my audience.

What social channel are you most passionate about and why?

Instagram - I love the community it provides. Connecting with my audience where I’m able to share my experience and inspire others to travel to new destinations they never thought of visiting, trying new products, clothing, food, etc. Instagram is a platform that allows me to share my creativity through images.

How often do you post and update your audience? What content works best for you?

I post daily on Instagram and every other week on my blog. I focus on travel related content which my audience enjoys the most.

When did you first start seeing you were building a following? How quickly have you grown your following?

Within 6 months I started to see my growth on Instagram take off and people were following my journey. I gained 100k followers in exactly one year.

How do you stand out on social media? What makes you different?

Going to unique and different travel destinations that most people don’t typically go to can make any image stand out. Keeping a consistent editing style is key to making any content stand out.

What does your typical day look like?

When I’m traveling, the days are long and busy with early mornings for sunrise shots and photo shoots throughout the day. When I’m not traveling and taking images most of my days is catching up on emails, writing blog posts, editing photos and occasionally meeting up with friends for lunch.

Are you friends with other influencers?

Of course! That’s why I love the Instagram community, I’ve met so many amazing friends!

Which influencers do you admire? Why? 

I really admire https://www.instagram.com/taramilktea/ Her images are always so stunning and very unique!

What are your ambitions with social media? Where do you want to take it?

I love helping others and I hope I’m able to use my platform to help others who are inspired to do what I currently do.

What do you enjoy most about social media?

Inspiration in finding new ideas, places, restaurants, products, and fitness inspiration.

How do you think brands are working with influencers at the moment?

There are so many ways brands are working with influencers. From collaborating on social posts to build awareness on the brand, video/photo content for brands own marketing purposes and to help increase sales.

What brands have you worked with? 

I’ve recently worked with Sandals Resorts, Visit the Bahamas, Uber

http://tourdelust.com/overwater-bungalows-sandals-south-coast-jamaica/

http://tourdelust.com/bucket-list-experiences-in-the-exumas/

http://tourdelust.com/uber-whereto-outdoor-ice-skating/

Do you use any tools to help you with your content?

I mostly only use lightroom for desktop to edit my photos and occasionally use apps like VSCO or snapseed. I use UNUM to help plan my feed.

What’s the piece of content you’ve created you’re most proud of? Why?

This is the first time I’ve ever used my drone and it was not easy! I’ve realized how hard it is to actually use a drone and I’m so proud of myself for being able to learn how to use it and take an awesome image for the first time.

https://www.instagram.com/p/BcsVN3qHA-D/?taken-by=tourdelust

What do you see as the future for Influencer Marketing? How will it evolve?

It’s continuously growing but I think a lot more brands are now starting work on long term projects with influencers. I can see videos becoming a high demand in the next few years.

Where can people follow you?

www.tourdelust.com

www.instagram.com/tourdelust

www.facebook.com/tourdelust

www.twitter.com/tourdelust

www.pinterest.com/tourdelust

 

 

 

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Never waste a moment....

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Never waste a moment....

the-struggle-is-real

No day, should ever be wasted
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Motivation intrigues me. It comes and it goes.
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Motivation can be the spark that lights the fire
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But it won't be it's fuel.
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They say it's about finding your purpose, your why.
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It's simply mathematics.
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When your reason for doing, is bigger than your excuses.
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Then it will start to happen.

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