"The quality of content will be the decisive factor for success"

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"The quality of content will be the decisive factor for success"

Today, we caught up with Tanya Rybakova, from Russia. Tanya is a health and fitness influencer, who in her early years, was bullied for being severely overweight. Tanya rose to prominence after her story hit international news, as she lost almost half her body weight! Tanya has grown an enormous social media following with over 380K subscribers on YouTube and over 200K on Instagram, she now makes a living advising others on eating well and body confidence.

Tell us about you, your background and how you came to start on social media?

There was a time in my life when I was severely overweight. I weighed over 200 pounds, and now my story of success is shared all over the Internet from one «before and after» photo.

tanya-rybakova-fitness-influencer

 

Then I started to get a lot of questions about how I did it and continued to share my answers in social media.

Tell us about what you do on your social channels? 

To get where I am today, I researched tons of scientific studies and articles, studied fitness and nutrition and helped many people to lose weight and change their lives. My content about health, food and lifestyle. Also I like to share travel moments because they open everything from the new side

What social channel have you grown your following on? 

I love Instagram because of the possibility to transmit energy through photos!

@tanya_rybakova

How often do you post and update your audience? What content works best for you?

Usually  1-2 post in a day, most of the audience likes motivational posts!

When did you first start seeing you were building a following? What did it feel like?

My audience began to grow along with the development of an Instagram and a trend towards a healthy lifestyle. It was nice to feel needed!

What are your ambitions with your social channels? Where do you want to take it?

My audience helps me to develop and create useful projects, the goal is to grow it further

If you could work with any brand in the world, who would you choose and why?

Whole Foods - we have the common ideology.

Who’s an influencer you admire most and why? 

@sonyaesman – beautiful girl inside and out

@sheidlina – amazing artist

I love @jlo account - she is a magnificent example of a woman.

How do you think the influencer marketing industry will change in the next year?

I think that it will be growing. The quality of content will be the decisive factor for success.

What relationship do you have with your followers? How do you engage with them?

This requires regular communication with the audience on different topics. Subscriber comments often become topics for new posts.

What do you enjoy most about social media?

Opportunities to learn because everything changes very quickly

What do you enjoy least about social media?

Sometimes there are things you don’t want to talk about, but this is very interesting for the audience.

Is there something you wish brands knew about influencers?

Quantity doesn't always mean quality!

What’s the toughest thing about running your own social media? 

Social networks provide many opportunities, but sometimes you have to meet the expectations of people - it can be complicated

Can you give any advice to people looking to start their own Instagram, YouTube etc? How can they stand out from the crowd?

- It is necessary to understand why you are doing this
- don’t be afraid to try

- be yourself

- content plan

- pay attention to constructive criticism

Where can people follow you?

@tanya_rybakova

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FILMING WITH SCOTTY CRANMER, JON OLSSON AND JANNI DELER - VLOG #66

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FILMING WITH SCOTTY CRANMER, JON OLSSON AND JANNI DELER - VLOG #66

We are currently in the USA, we’ve been filming with Scotty Cranmer, Jon Olsson and Janni Deler for the launch of a new smartphone. Our first stop on the journey was to meet up with Scotty in New York, who rode his BMX on a ramp the first time since his accident last year. Incredible achievement and what an awesome guy! We then got on the plane to fly to LA, to hook up with Jon Olsson and Janni Deler to shoot a fashion / lifestyle piece, we had such an epic time with both of them!

 We’re still out in the USA, so apologies for the delays on our vlogs, but we have some amazing content coming out for you all in the coming weeks! Keep tuned and keep locked to the channel! Let us know what you think of the vlog!

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"I’m an influencer as a result of doing something influential" Jonny Comparelli

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"I’m an influencer as a result of doing something influential" Jonny Comparelli

We caught up with Jonny Comparelli for the next Influencer feature on the Socially Powerful Blog! Jonny is a 26 year old entrepreneur and has an awesome story! Check it out below and be sure to follow him on his social channels, linked at the bottom of this article.

Tell us about you, your background and how you came to start on social media?

What’s groovy! My name is Jonny Comparelli, I’m 26 years old and am the founder of “Qriket LIVE” the first live game show anyone can be a contestant of using their smartphone or tablet to win cash prizes every day!

As our app and live show became more popular, I felt strongly about being a founder intimately connected to my fan base and began to interact with my viewers beyond the show on Social Media and that’s how it all started!

What does Social Media mean for you?

Social Media has always been about engaging with the fans of my live show beyond the shows themselves. Truly connecting with my viewer base and building an inclusive community has always been a big part of what I do - especially because this is rare in the technology industry. It was my goal from the beginning to not to be another “brand behind a logo”, but rather intimately share the work our team does behind the scenes, entertain our viewers with the fun projects we do – and ultimately share a genuine look into my life using social.  I share the authentic experience of being an entrepreneur, laugh off the bad days, and soak in the good ones and my fans have come on the journey with me the whole way! 

What social channel have you grown your following on? 

My app Qriket now has over 2M users so far and our live show has over 450K live viewers per month.

The social channel I like to use most is, Instagram (http://instagram.com/jcomparel)

But I also use Snapchat (@Jcomparel) and twitter on a daily basis as well! (http://twitter.com/jcomparel)

When did you first start seeing you were building a following? 

I think many people are under the impression that followers and social status arise overnight. But truthfully, while I beginning to build my following one by one and as I continue to do so, I try to be present and engage directly with my fan base constantly – it is about being social after all J No success I’ve ever found has come from making it about me. It’s always been about the fans and giving them a place where they can come to brighten their day, be entertained and be a part of the journey of building our passion – which just so happens to be something they love to interact with as well!

How would you say you’re different to other influencers in your space? What do you look for that others don’t?

I would say what makes me different is that I’m an influencer as a result of doing something influential.

On a daily basis I’m managing a team of 25 people, running a company and also documenting and sharing the experience of being a young entrepreneur – which more often than not is more stressful than it seems. In fact, interacting with my fan base on social media has been therapeutic at times. Social has pulled me into a positive place on the hard and stressful days and has also helped me be truly grateful when times are good.  It’s always been about our fans, our family – and regardless of what kind of day it is, pulling out a smile and being a source of inspiration for everyone participating.

Can you give any advice to people looking to start their own Instagram, YouTube etc? How can they stand out from the crowd?

I’m still learning and growing every day so this is always a tough question! So far, I’ve learned that simply beginning and taking the first steps in the direction in which you’d hope to see you idea evolve is all it takes to bring a new one to life. That being said, being realistic with those ideas is also important. A brilliant idea isn’t always a “Eureka!” moment, but rather comes from building and improving your simple ideas too!

Where can people follow you?

You can find me here:

Instagram: http://instagram.com/jcomparel

Twitter: http://twitter.com/jcomparel

Snapchat: @jcomparel

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 "I want to create content that I feel stoked about creating!"

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"I want to create content that I feel stoked about creating!"

We caught up with Nathan Hands, 28, who works full-time at Transport for London in Commercial Management. He's also an avid Instagrammer, who's building a following around his "moody" urban photography. Check his channel and be sure to follow him! @naypenrai

Tell us about you, your background and how you came to start on social media?

My names Nathan, I’m 28 and I go by the handle of naypenrai on my social media accounts. I’m from North Wales (Prestatyn) originally. I’ve been around a bit, and have had stints in Chester, Liverpool and Essex. I studied Business Management at University and have a PGC in Project Management. I was working on Marquees following a two year stint in Thailand doing the TEFL thing when I thought I’d try and land a job in the City and somehow got onto a graduate scheme on Crossrail. I spent a year and a half there and now I work on Crossrail 2. It was when I moved to London that I started taking pictures, originally of myself but I’ve decided I’m better behind the camera than in front of it.

He’ll love this but my mate @jamesbamz_ got me into it at first. He’s helped me connect with some great people and has guided me in terms of a structured feed (which I’m actually really bad at because I just want to try different things).

I was using my Samsung S7 Edge for a long time and I upgraded to a Canon 700d in March 2017, the awesome photographer Alex Cockwill helped me get to grips with what was my first DSLR and it was all a learning curve form there. Since then I’ve worked with some great brands and have upgraded my camera again and bought some more lenses. It’s been a crazy ride this year!

Tell us about what you do on your social channels? 

I tend to take pictures of anything that takes my eye to be honest. But I’m predominately an urban/architecture photographer. What I really want to do is more portraiture, and I’ve actually just set up a little home-studio and have began working with a modelling agency. So that’s really great as I feel like I’m working toward my goals and learning a lot.

My content is definitely moody and I’d like to think it’s atmospheric. Most notably it’s always changing, which I think is symptomatic of me trying to find my own identity as a photographer but I’m nearly there I think.

When I first started out I used to compromise my style and feed just so I could work with brands and get paid but it’s different now, money isn’t the goal it’s just a byproduct. Now I want to create content that I feel stoked about creating and not just something I’ve been paid to do which may make me compromise on my style and approach to things.

What social channel have you grown your following on?

I’m 100% Instagram at the moment. @naypenrai

I’d love to explore other channels but in between working a full time job and finding time to shoot and edit, it’s a bit much to be managing social accounts on multiple fronts. I love 500px, and I’ve had some great opportunities come from that. One of my images was an editors choice, which then went on to be published in the UK's best selling photography magazine and I’ve also been asked to collab on a book. So that’s a great platform.

How often do you post and update your audience? What content works best for you?

I try to keep my story updated daily. I’m quite bad at putting myself out there but I want to try and connect with people a bit more so I’m making those steps to engage and connect with my audience. I want to offer advice and support to others who are just starting out. It’s the dopest feeling.

When did you first start seeing you were building a following? 

It was late 2016 and some of the pictures I was taking were starting to get a lot of likes. When I bought my camera my engagement suffered because all of a sudden I was showing my audience something completely different and not necessarily something they followed me for. But I think that’s netted off now. My challenge this year is to use Instagram to demonstrate maybe one or two particular aspects of photography that I love to do. It’s hard to succeed when you’re trying to do everything.

What are your ambitions with your social channels? Where do you want to take it?

I don’t think that aiming for x amount of followers or x amount of likes is healthy, to be honest. I just want to be the best that I can possibly be and if my social accounts benefit from that, then that’s a lovely feeling I think.

If you could work with any brand in the world, who would you choose and why?

Doc Martens would be sweet. I’ve worked with awesome Whiskey brands like Haig which was sick, too. Working directly with Canon is a dream of mine.

I think there are some opportunities out there that I think I’d love, but I don’t even know exist…does that make sense? Like the “known unknowns”? I find out about stuff my peers have done and I’m always like “you can do that?!”.

Anything that involves travel…that would be so cool because I love being out of my comfort zone.

Predominately I want to work with people, so anything that involves portraiture would be ideal.

Who’s an influencer you admire most and why? 

@harisnukem by a considerable distance. Some of his live streams are worth their weight in gold in terms of not just photography advice but just general outlooks as well. He should do a podcast.

How do you think the Influencer Marketing industry will change in the next year?

Seems like it’s headed toward pay to play to be honest. Which is sad. I’ve posted sponsored posts before so I was guaranteed to turn up on a feed but felt awful about it afterwards. I’d rather people wanted to come to my page because they’re wondering if I’ve posted anything lately. Shouldn’t that be everyone’s goal? Rather than shoving yourself in everyone’s faces?

It seems as though if you’re not already big on IG, then it’ll be a challenge to get noticed. But if you just want to be you and your goal is to make awesome content, then success will come anyway.

What relationship do you have with your followers? How do you engage with them?

I’m pretty bad at this to be honest. I think for two reasons 1) I used to follow way too many feature/hub accounts so I’d never see what my followers were up to, I’ve now unfollowed all of them so I’m seeing awesome accounts that I haven’t seen for a while again. It’s so much better. And so much more varied in terms of the content I see on my feed.

2) I’m quite camera shy, so I’m not someone that likes to video myself talking to the camera or whatever.

I talk to people when I get DMs, especially if they want advice on photography or whatever else. I feel very proud that people look to me for that kind of advice, it’s reassuring because I’m very critical of my work.

How would you say you’re different to other influencers in your space? What do you look for that others don’t?

I just look for whatever catches my eye. Everyone has a different eye which is unique to them. I’ve only been taking photographs since March so I think I’m still finding my feet in terms of an aesthetic. It will definitely be moody though!

What do you enjoy least about social media?

Good question – probably how it influences the behaviour of those who use it and present false images of themselves.

What’s the best thing about Social Media?

The best thing is meeting and genuinely connecting with people.

Tell us one thing people might not know about you?

I played a drinking game (the cereal box game) and snapped my femur and my lung collapsed. My left leg is stuck together with a titanium pin.

Can you give any advice to people looking to start their own Instagram, YouTube etc? How can they stand out from the crowd?

Just be yourself and create dope content. Don’t chase numbers.

Where can people follow you?

@naypenrai

 

 

*If you want to feature on the Socially Powerful Blog and share your story, hit us up!

 

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FROM PRISON TO INFLUENCER!

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FROM PRISON TO INFLUENCER!

Paul Beaman, is a 29 year old fitness entrepreneur from England – World traveler and fitness addict. His life changed dramatically in his early 20s when he was sent to prison for a firearms offence.

Paul discusses his time in prison and how it impacted his life, to push him to greater things. Paul is now a fitness influencer and shares his story of how he got into social media upon his release from prison.

Paul's Instagram : www.instagram.com/paul.beaman

Paul's Facebook : www.facebook.com/Officialpaulbeaman

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